The message came out of the blue. “Why is T-Mobile using your Twitter ID?” asked a colleague in the office. Then someone else asked me the same thing, on Facebook as it happened. I had no idea why - indeed, I had no idea what they were talking about at all. The company had mentioned me on their own Twitter page, perhaps? Or perhaps @jonno had been buried in a piece of literature somewhere, as an example?

Not precisely, as I was to find out when I started to be tweeted by people I had never heard of. “@jonno Coffee? Meet me outside library at 2pm?” I was asked by a number of random strangers, and then more puzzlingly, a couple of people said how annoyed they would be in my position.

Digging just a little more deeply, I found out that my Twitter handle @jonno was being used in window displays across the whole of the UK. Whoa. Run that past me again? I confess that I was neither annoyed, nor amused, nor anything at all really. The biggest question I had in my head was, did it matter? And if so, why? [More Here]